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>Tobi Attempts to Rescue 6 CEOs From Silicon Valley Fashion Fails

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Originally published in 7×7 SF.

By Lily Ko

So you’re in with TechCrunch, have 500+ connections on LinkedIn and are getting cash from Sequoia Capital. The thing is, you’re still rolling into work in ill-fitting jeans.
Last year, our little Mark Zuckerberg was listed among Esquire’s top 10 worst dressed list inThe 2010 Celebrity Hall of Shame. Zuck shares the bi-winning honor with none other than Charlie Sheen. Yikes.
Inspired by Zuck’s worst dressed profile, the stylists at Tobi decided to take action with theirCEO Style Guide. Armed with cardigans, fitted shirts, and boat shoes, Tobi went deep into the trenches of Silicon Valley, dug out six lucky CEOs and gave them one heckuva makeover. Check out these six newly made men, geeking out on good style. Read More…
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>Look of the Week: SXSW

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Originally posted on 7×7 SF.

By Lily Ko

Waves of Bay Area tech geeks, music lovers and general party people alike have been gettin’ down in Austin-town at South by Southwest (SXSW). With every concert being a party, and every conference having an after-party, it’s basically Spring Break for grown-ups.
SXSW is rooted in rock ‘n’ roll, and with that in mind, we’ve comprised an edgy layered outfit. This dress is sophisticated enough to attend lectures in, sexy enough for mega-networking and, with a trendy hat and sunglasses, its hip enough for any indie band. When the sun goes down, bring out that statement necklace and cropped leather jacket — urban chic, but still rock ‘n’ roll. Last but not least, when in Texas, just remember, everything goes with a good pair of cowboy boots.

Read More…

>Shop Local, Shop Tobi: New Site + 25% Off

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Originally posted on 7×7 SF.


By Lily Ko

Strained eyes from online shopping? Oh, we’ve been there. Thankfully, the local fashion mavens at Tobi miraculously found the cure for too-much-squinting-strained-eye syndrome by — get this — enlarging the photos. So simple. So brilliant.
With their website revamp, Tobi decided to put the customer experience first. As the customer, we’re loving it. No more need to press the enlarge button, and no more zoom necessary. When browsing, you get a row of large photos, that allow you to actually see the clothing before clicking to get the juicy details.

Read More…

>Nowness Presents Animating Chanel

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Originally posted on 7×7 SF.


By Lily Ko

Peter Philips, Chanel’s Global Creative Director of Makeup, created Animating Chanel, a quirky video capturing Chanel make-up products transforming into robots. The video hit the web yesterday, and caused a nerdy-tech-meets-Chanel-chic ruckus in the blogosphere.
Animating Chanel is just one of many genius products exclusively produced for NownessLVMH‘s luxe, minimalist online magazine.
Nowness features daily, single mega-doses of fashionartfood and culture, contributed by an international team of brilliant creative types. Needless to say, Nowness is a must for every well-read fashionista.
From ethereal short films to sassy exposes, you’ll find yourself oohing and ahhing for hours, while browsing the archives. Animating Chanel is just the beginning. Check out the video here.

>Aprizi Gives Big Love to the Little Guys

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Originally posted on 7×7 SF.


By Lily Ko

Fashion is fast, and we, savvy shoppers, are always on the prowl for the next big thing. Sure, H&M is a staple and we love mega fashion houses like Prada, but isn’t it great when you find a unique item from an amazing, emerging designer? 
Aprizi, a NYC-based startup, is taking a new approach to online shopping by filtering out the big brands and only featuring high-quality independent designs. ThinkDesign*Sponge meets ShopStyle

Giff Constable, a SF expat and co-founder of Aprizi, explains, “I’m an art and design geek, and I was tired of fashion and design feeling dominated by celebrity-obsession and big brands with giant marketing budgets.” 
Aprizi has a team of curators across the country who are hip, edgy and super selective about what they post. As a shopper, you only get the best of the best kept secret. 
As for local love, a slew of San Francisco designers and boutiques, including Acrimony,Candystore CollectiveMartha Davis and Azalea, are featured on Aprizi.