>Ruti: Tel Aviv Designers Take Over a New Pac Heights Boutique


Originally posted on 7×7 SF.

By Lily Ko

Fillmore’s latest restaurant hustle (Jane, Bun Mi) met a big ‘ole fashion bustle last Friday when Ruti, a womenswear and lifestyle boutique, launched their first SF store, in Pacific Heights.

Owner Ruti Zisser, opened her first shop two years ago in Palo Alto, and carries womens RTW pieces and accessories, exclusively from designers based in Tel Aviv. All politics aside, that’s hot.
The Spring/Summer ‘11 collections from these emerging Israeli designers include convertible, slinky dresses and a nice mix of soft and structured separates. The palette includes pretty neutrals, cool greys, soft prints, and, of course, some black for good measure. The accessories commingle, while adding slight bursts of color. Their United Nude grey perforated leather flats, tipped with bright patent coral, and a chunky black square heel, immediately made our want list.
The interior features an original installation by local artist Yedda Morrison, who’s use of wool yarns, thread and leather flow perfectly with the showcased apparel. The space, created by local design authority, Nicole Hollis, also features a custom table made of white copy paper. Very cool.
At first glance, Ruti isn’t anything wildy different from the hyper-chic apparel shops in Pac Heights, but the smart, hard-to-find designers make it SF’s Middle East must shop.
Ruti, 2119 Fillmore St., open Monday through Saturday from 11am-7pm, and Sunday from 11am-6pm.

>Look of the Week: Suit Up, 6 Swimsuits That Double as Bodysuits


Originally posted on 7×7 SF.

By Lily Ko

We’re big fans of functional fashion. Get some street action out of your swimwear this season with a maillot that doubles as a bodysuit. After all, you never know when a morning bike ride through Crissy Field will end with spontaneous swimming at Baker Beach, or when an epic night out will end with a late night hot-tub session.

We love these six swimsuits for their flattering, beach-flirty designs, but also for their urban wearability. Paired with high-waisted shorts or a long and lean skirt, you’ll see that these suits go well beyond the beach.

>85th Annual Junior League Fashion Show, Friday at The Fairmont Hotel


Originally posted on 7×7 SF.
By Lily Ko
The Junior League of San Francisco celebrates it’s centennial anniversary this year with their 85th Annual Fashion Show: A Fashionable Legacy. Both the luncheon and dinner shows, will be held this Friday at the Fairmont Hotel.
Each year the show features members of the JLSF, their hubbies and their children as models in the elaborate runway show. Model trainer, Charleston Pierce, is back on the scene this year, to help these charitable ladies get officially runway ready. (We’re guessing the new models just happen to be catching up on America’s Next Top Model, too.) Read More…

>Live Style Competition at Thread SF, April 10, at The Metreon.


I’m participating in the LIVE Styling competition at the upcoming Thread Show SF, brought to you by Thread and SFFAMA. I’m a bit nervous, but super excited for this! I get pretty competitive, but this is all in good fun and is my first live styling competition so we’ll see how it all goes down!

For 50% off tickets, use THIS LINK and click “Shopper”!

Here’s the whole scoop, from SFFAMA:

  • LIVE STYLE SERIES at ‘THREAD SHOW’ 04/10/2011 @ Metreon
  • Five (5) bloggers to compete in Live Style Series from 12-3 p.m.
  • Bloggers will get 30 minutes to style and dress models in each look
  • Bloggers will style six looks from the THREAD Closet
  • Attendees will cast votes on twitter
  • Winner will be announced at 3:30 p.m.
LILY KO @ 7×7 Glamwatch

Lily Ko studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7×7, Lily is an editor at SF Station, writes forCulinary Trends Magazine, and works as a freelance stylist. Read More…

>Sai Jai Thai, Tenderloin, SF.


Thai iced coffee.

Their famous pork shoulder.

Pad Kee Mao.



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